All of our products are built on the foundation of Purified, Active, + Proven. We only buy active ingredients at 99% purity and we triple check them to confirm their purity levels. Maximum purity makes a huge difference in your skin radiance long term - and our returning customers are valued and priceless.

Every product has its own unique blend of active ingredients at not only maximum purity, but maximum concentrations, which enables you to have the benefit of hundreds of anti-aging technologies.

We firmly believe that ideal skincare is based on a perfect union between botanicals and biotechnology. The cornerstone of our products is NV-5 Ageless Complex, which is the first ingredient in every single product. NV-5 Ageless Complex is a blend of 5 Native American botanicals that provide intense cellular detoxification, healing, and regeneration.

Great question, because the term "active skincare" is thrown around a lot these days. Active skincare is skincare that contains scientifically proven skin "actives", or highly effective anti-aging, anti-acne, etc. ingredients. But... just because a product contains one or more skin actives does not mean that it is having any effect on your skin. To truly have an effect, an active ingredient must be included at a minimum quantity specific to that ingredient. If you need to include "Miracle Active 1" at 10% strength in order to really be effective on your skin, but you only put in 1%...how "active" is your product? Not very.

Add to the fact, there is a little known truth that you can actually buy your active ingredients in different levels of purity - 99% pure to 45% pure. The higher the purity, the higher the cost. And companies don't have to put on their cosmetic labels whether they've included active ingredients at 99% purity or much, much less. An "active" ingredient, even in the right quantity, but only at 45% purity isn't really that effective either.

All of our products are built on the foundation of Purified, Active, + Proven. Click the "next" arrow to read more!

Sunscreen can be divided into two categories: mineral (also called physical) and chemical. Mineral sunscreens include zinc oxide and titanium dioxide. They physically block the UV rays from penetrating your skin and reflect them away. Mineral sunscreens are photostable (meaning that they hold up well when exposed to sunlight) and are generally considered to be safe. FYI...we only use 100% mineral sunscreens in Cashmere SPF.

Chemical sunscreens easily penetrate the skin and are strong free radical generator, which increases cellular damage. Chemicals sunscreens absorb UV rays instead of reflecting them. Most chemical sunscreens are not photostable, and start breaking down the minute you are exposed to UV radiation. So basically you walk out of your house with a weapon against the sun, but as soon as UV rays hit your skin, your weapon turns on you. Chemical sunscreens are also estrogenic, which isn't really something we need to expose ourselves to. Chemical sunscreens include Benzophenones (dixoybenzone, oxybenzone), PABA, Cinnamates (octocrylene, octyl methoxycinnamate), Avobenzone [Parsol 1789], etc.

Probably not. Although your makeup may be SPF 15+, the quantity that you would need to apply to get true UV protection would make you look like a clown. ;) Most sunscreens in makeup are chemical SPFs, which for the most part, not only aren't great UVA protectors, but break down when exposed to UV. It's best to apply a sheer, photostable, mineral sunscreen first beneath your makeup for real protection. Cashmere SPF is perfectly sheer, which is why we love it so much!

Your skin (which is the only skin you'll ever have!) is exposed to pollution, smog, solar radiation, and smoke every single day. Think about it: you live in a solar radiation field, beneath a blanket of smog, which so happens to trap chemicals, pollution, and smoke right in your living atmosphere. Those are all causes of what we call "extrinsic aging". Intrinsic aging is the type of aging that we'll all experience - basically, it's growing older. Extrinsic aging is aging directly caused by our environment and what we expose our skin and body to. When most people think of detoxifying their skin they think of cleansing. But cleansing your skin isn't enough to really rid your skin on a cellular level of toxins, as a matter of fact the main goal of cleansing is to rid your skin of excess oil, bacteria, and dirt - not cellular detoxification. Detoxification on a cellular level enables your skin to regenerate and glow exponentially, which is what makes NV-5 Ageless Complex so powerful. It's main goal is cellular detoxification, rejuvenation, and healing, and it's in every Sunday Riley Modern Skincare product, which means that you will always have cellular protection insurance, no matter which product(s) you use! To read more about NV-5 Ageless Complex, click on the tab in the main menu.

Every product in our line is based on this tried and test formula that works universally.

Detoxifying your Skin + Varied Anti-Aging Actives = Glowing Radiance.

After you've mastered detoxifying your skin, it's important to add in crucial anti-aging actives. There are thousands of highly effective anti-aging actives that we've discovered at this point. Make sure to include a varied arsenal of these actives. While Vitamin C is great, focusing only on Vitamin C products doesn't give you the benefit of retinol, resveratrol, Hexapeptide-11, Centella Asiatica, etc. (Just check the Knowledge Wizard above to learn all you've ever wanted to know about skin care actives).

Each of our skin care products contains complimentary but not overlapping actives - which means that if you layer Skin Adrenaline Anti-Aging Concentrate under Bionic Anti-Aging cream, you will reap the benefits of over 30 anti-aging technologies.

Anti-aging actives are critical in the fight against extrinsic and intrinsic aging, but some can be true "miracle workers" while others are just "smoke and mirrors". It's important to make sure that the actives in your products are backed by research published in scientific journals by independent labs. A lot of companies follow the "it works because I say so" philosophy. Unless the "miracle ingredient" can be backed up by scientific journals, it's probably not a fact - which means it probably doesn't work.

To find published data, just type in "[active ingredient] + published research study" in your favorite search engine, and that should bring up some good hits if there are any studies, and nothing much if there aren't. And a rule of thumb is: in most cases, if it's luxurious to wear (ie, gold, etc), it's most likely not effective on your skin - it just makes for a good story. While we all love good stories, we all want our anti-aging regime to be more based in fact than fiction, right?